Mission Statement

Connecting people to Northwoods nature through educational experiences that inspire wonder, discovery and responsibility.

Vision Statement

We will be a trailhead, a community hub, and a regional destination with universal appeal.  We inspire people toward stewardship of the environment and to improve their lives.


As the only natural history Museum in the Upper Great Lakes region, the Museum takes its mission of environmental stewardship seriously. We fulfill this mission through permanent and rotating exhibits on natural history and environmental subjects; scientific collections that are available to the public for study and research; summer science programs for teens; Junior Naturalists programs for children in grades K- 6; preschool programs for children and their parents; a summer lecture series; classes and workshops on a variety of nature and environmental topics, field trips to natural areas, including kayaking, hiking and canoeing; newsletter, consultation services in environmental education to schools; college-level internships, in environmental educational programs annually to 10,000 school children throughout northwest Wisconsin.

The Museum provides programming that combines natural history education with youth development because the Museum is a community organization devoted to providing family education. The Museum creates life-long learners who will continue to take part in Museum activities.